PeopleLab
Co-founder and director
Building teams, enterprise solutions and AI automation for large companies.
Personal introduction
VladimirDemchenkov
Entrepreneur. Executive. Advisor.
I work at the intersection of people, management and technology. I built large-scale IT recruitment. Today I develop companies and help leaders organize their teams and work.
Vladimir DemchenkovWhat I’m building now
In progressRocket Hire
CEO
An IT recruitment agency in Serbia. Finding specialists for technology teams.
Temvio
Engineering team analytics
A platform for understanding engineering teams and their delivery processes.
03 / About me
From digital projects
to management systems
Not just processes.
The people who
make them work.
My professional path began with digital projects and project management. Gradually, my focus shifted from how to deliver a project to how to organize the work of the people delivering it.
As HR director, I worked on performance, development and retention. At Alfa-Bank, I managed IT recruitment and outstaffing at the scale of a large business. This taught me to see hiring not in isolation, but as part of running a company.
Today I develop my own companies and work with owners and leaders as an independent advisor. I combine experience in HR, operations and technology: understanding the challenge, helping build a system and implementing changes with the team.
04 / My path
The scale changed.
People remain at the center.
2025 — presentCurrent chapter
Independent practice
HR advisor.
Working with owners and leaders.
Organizational design, hiring systems and HR operations. I help connect business goals with team structure, accountability and daily work. A particular focus is practical AI and implementing changes alongside leadership.
More about advisory2020 — 2025
Alfa-Bank
Head of
IT recruitment and outstaffing
I built the team and recruitment system for a growing technology business. The team and program achieved the following during this period:
15 000+IT specialists hired
during this period
during this period
60+recruiters
in the team we built
in the team we built
100→700+hires per month:
growth in recruitment scale
growth in recruitment scale
Time to hire for critical engineering roles fell by roughly 40%. Restructuring sourcing and allocating work with vendors contributed to total savings of more than €60 million. These figures reflect collective work, not one person’s achievement.
2023 — 2025
In parallel
In parallel
Chair of the HR cluster
RAEC · HR cluster
2017 — 2019
UTS Group
HR director
Performance management, employee development and retention, and employer branding. Turnover fell by 55% in the first year. This period also brought professional recognition from BBTA and Eventex.
2006 — 2017
IT-Agency · QB Digital · Avesta Digital · Procter & Gamble
Digital and project management
Project and executive management: working with teams, tasks and digital project delivery. This shaped my approach — understanding the business context, agreeing on outcomes and organizing work so decisions are put into practice.
Education
and development
Institute RPK· Organization Management, with honors
2022 — 2024SKOLKOVO · HR Business Partnership
2019International Business Management Institute · Human Resources
2019LMI · Team Dynamics & Leadership Development
2017 — 2019URAE · Economics
2004 — 2009
Team · 10,000 hires
SKOLKOVO · studies
ULCAMP — professional community
South Hub — a talk on hiring and working with teams
SkillStaff Conf2024 — “Professions of the Future” round table
Demo — podcast recording with Semyon Tenyaev
НАЁМ 2024 — talk on working with hiring clients
05 / My practice
From understanding the challenge
to a working system.
Management and organizational design
I examine team structure, accountability and decision-making. I work with leaders on organizational structure, HR operations and embedding changes in everyday practice.
IT hiring and team models
I build IT hiring systems, drawing on experience scaling recruitment and outstaffing. I connect the choice of talent engagement model with business needs and team capacity.
Practical AI
I see AI as a working tool for specific operational tasks. I help leaders integrate it into processes while maintaining clear human accountability for decisions.
Company development
I develop PeopleLab, Rocket Hire and Temvio — different answers to the challenges of working with technology teams. I bring together product, people and work organization while remaining hands-on in management.
06 / In public
Sharing experience.
Experience becomes more useful
when you share it.
I speak at professional conferences about hiring, teams and management. My experience includes SkillStaff Conf, South HUB, ULCAMP and JOIN, as well as collaboration on the Alfa Battle series and accelerated hiring formats.
Writing and reflecting
Demchenkov Speaks
My Telegram channel is a place for thoughts about people, management and working practice. The conversation continues beyond the stage.
Podcast
Needed Yesterday
Needed Yesterday is another format for conversations about work, people and management.
Articles
On people, management and technology.
Are Juniors No Longer Needed?
How AI is changing entry routes into IT and why the industry still needs junior specialists.
HR Functions by 2031: The Global AI Transformation
How AI could reshape core HR functions, which risks to consider and which skills to develop.
How to find out how much employee turnover costs you
How to calculate the cost of replacing an employee and use it to guide retention decisions.
Projects and community
Beyond everyday operations.
ULCAMP
Partnership at Evgeny Chernov’s invitation
Discussing engineering teams and outstaffing in live dialogue with the professional community.
Alfa-Bank was the general sponsor of ULCAMP in 2023, 2024 and 2025.
Alfa Battle Camp
Co-organizer together with Ekaterina Gracheva
Five days of UX research and product design. Instead of a conventional interview: real challenges, finding solutions and meeting future colleagues. The format combined product ideation with hiring for the team.
One Night Offer
Interview in the evening, offer in the morning: an accelerated hiring format for IT specialists.
Alfa Battle 2.0
Co-organizer together with Ekaterina Gracheva
The next edition was a Data Science championship. A different professional field and a separate program, not a continuation of the Java final.
Alfa Battle Java
Co-organizer together with Ekaterina Gracheva
A Java championship and conference: real company challenges, hiring and a developer community. The final took place on June 27, 2020.
UTS.Theatre
Corporate theatre as an employee engagement project. Four days on a major stage and more than 1,500 viewers.
Professional recognition of projects
Awards for projects, teams and companies I worked with.
bema!
Best Employer Brand Project · third place
Alfa Battle Camp · Alfa-Bank
Team project; award entrant: median.agency.
Eventex Awards
Employee Engagement Event · second place
UTS.Theatre / UTS Theatre · UTS Group
Recognition of UTS Group’s employee engagement project.
07 / Contact
Let’s start with a conversation.
About a team, a company, collaboration or a talk. Tell me what you’re working on and what you’d like to discuss.
hi@vdem.ai